About

Dragons Can Fly helps bold brands spread their wings
and captivate with an unforgettable impression.
Every brand has its own fire, a unique spark waiting to be seen and felt. We turn that spark into powerful stories, designs, and experiences that lift brands beyond the ordinary, leaving
a mark in people’s hearts and minds.

Why Dragons

Our story begins with an ancient legend.
Once, a mighty dragon, radiant and powerful, was enchanted and transformed into a delicate dragonfly. Though small in form, it still carried the memory of its true fire.

The legend says that with the right magic, the dragonfly could one day return to its true self.

That is what we do: at Dragons Can Fly, we help brands reconnect with their inner fire and rise again as dragons - bold, unforgettable, and free to soar.

How do we spark?

We help you spark by channeling the elemental powers of fire, thunder, and flight, each one shaping the way we work with you.

Embrace the Power of Fire

As a full-stack brand and product agency, we carry the fire that fuels every step, from the first spark of strategy to the glowing flame of design and execution.

Having everything under one roof means your brand story burns brighter, faster, and stronger, without losing energy along the way.

Lead high with Confidence

We empower you to take the lead in your industry. Our high-standard, tailor-made, holistic solutions, driven by innovative methodologies, equip you with the tools needed to pave the way to success.

Accelerate to new heights

Our sprint methodology, designed around each client’s needs, drives rapid progress.

Small, agile teams support your product’s early journey, saving time and resources while keeping quality high.

Unleash the Thunder

Through Thunder, our collaboration group of top researchers and visual designers, we bring together the best minds to create brand strategies, stories, and visual experiences that truly captivate.

Behind the Scenes

Our extraordinary story begins with our founder, Inbar Edut, who honed her craft as an Art Director and a Creative Lead in Israel’s leading creative firms, working with top national brands in banking, media, retail, and lifestyle. Already then, her work was recognized with an IMA Best in Class Award for Bank Hapoalim’s first web app - a moment that proved how design can transform experiences at scale.

From there, Dragons Can Fly began to take shape - at first as a spark, an independent creative force in its earliest form. The early steps were nothing short of transformative: collaborating with The Gift Project (later acquired by eBay), Face.com (acquired by Facebook), and leading design at 5min Media (acquired by AOL/Verizon), where we helped shape the video experiences that became the foundation of AOL Video.

Those experiences soon expanded into global collaborations with Verizon, BBG, Yahoo, TechCrunch, and Huffington Post, working alongside international product teams and earning further recognition, including the IMA Award for the Candidly Nicole app.

Back in Israel, our founder continued to grow and strengthen the agency, partnering with leading brands such as Renuar, Twentyfourseven, Shilav, Landwer Coffee, BIG Shopping Centers, Mega Sport, Tami4, Home Center, Carolina Lemke, Strauss, Bank Hapoalim, PayPal Israel, Baby TV, and WIZO International. Several of these projects — including the Renuar and Twentyfourseven websites — earned international recognition from Awwwards.

At the same time, Dragons Can Fly supported over 40 Israeli entrepreneurs, shaping fragile ideas into standout ventures. Some went on to acquisitions, like MissBiz (acquired by Il Makiage) Others became global leaders, like Novoxel, now valued in the hundreds of millions, and Livia, winner of the Gold Edison Award for women’s health innovation. And others gained international recognition - such as Braindate, named by Fast Company as one of the World’s Most Innovative Companies of 2025, and The Essence of Life, Shari Arison’s visionary magazine, redesigned into a modern digital experience.

It was through these years that Dragons Can Fly crystallized fully into an agency - weaving together strategy, UX, branding, and conceptual storytelling into transformative journeys. With ventures like Emoshi, Assembrix, Rein and other groundbreaking projects, we proved the same truth again and again: when ideas are given the right wings, they don’t just grow - they soar.

The Team

Inbar Edut

Founder & Visionary Creative

I am a multidisciplinary designer, Art Director, UX/UI expert, and the founder of Dragons Can Fly.
For over two decades, I’ve partnered with leading companies and visionary startups,

creating design methodologies that have driven ventures to acquisitions, global recognition, and award-winning user experiences.

My expertise lies in transforming early ideas into successful products and brands, shaping strategies that not only look inspiring but deliver measurable results. Several of the startups I’ve led through their design journeys reached exits or became international leaders, proving again

and again how the right design can shape a company’s future.

Alongside my practice, I lecture on UX, design, and art, mentor creative communities, and guide groups in creative processes. I graduated with honors in Visual Communication from WIZO Haifa Academy, and my work has been recognized with multiple international design awards.

Idan Shani

Animation & Interaction Lead

A Multi-Disciplinary Visual Designer: Products, Brands, Illustrations, and Motion-Graphics Since 2002, I've designed screen-based experiences for websites, apps, and digital platforms, prioritizing user-centric design that blends aesthetics and functionality.

I consistently deliver solutions that satisfy both clients and users.
I have had the pleasure of working with a diverse range of clients over the years, including Trax retail, PayPal, Roojoom, Vonetize, Saatchi & Saatchi, Playermaker, AppLovin, AOL, Woah Edutainment, Mantis (NGSoft), and many others.